 Produce is at its peak nutritional value when it is fully ripe. But fruits and vegetables that will be packed to travel long distances to be sold aren't picked when they are ripe, but instead before ripeness. While the produce may gain color and softness on its journey to the wholesaler, nutritional value comes directly through the stem from the living plant. Once harvested, a vegetable is as nutritious as it is going to get. Furthermore, nutritional value actually decreases every day past the point of harvest. So, when the item comes off the tree or vine, it has a set amount of nutritional value, and the clock starts ticking as it loses a little bit each day. In a nutshell, locally grown produce not only tastes better, but it is more nutritious.
Come see for yourself why local is better!
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